Design Language
Visual Design
Designing the visual language across product and marketing.
From icons and illycons to website visuals and campaign assets, I helped shape visual experiences across Highspot's ecosystem. The work focused on creating a cohesive language that could scale across product surfaces, marketing initiatives, and brand storytelling.
Design System
Product Iconography
A scalable icon set designed to remain clear and recognizable across product surfaces, from utility actions to feature-level experiences.
Consistent Stroke
Built using the existing Highspot icon framework.
Optical Balance
Adjusted for clarity across different sizes.
Scalable Shapes
Designed to work from 16px utility icons to larger feature icons.
Design System
Illycons
A hybrid of illustration and iconography designed for moments that need more expression, from onboarding flows to empty states and feature highlights.
Expressive
Adds personality without becoming decorative.
Recognizable
Built on the existing icon language.
Purposeful
Used for onboarding, empty states, and product storytelling.
Brand Experience
Website Visuals
Visual assets created across Highspot's web ecosystem, helping translate complex workflows into approachable product stories.
Clarity
Turned complex workflows into simple visual narratives.
Consistency
Built within the existing Highspot brand language.
Adaptability
Applied across marketing surfaces and product launches.
Marketing
Social Campaigns
Static and animated campaign assets created for launches, paid media, and social storytelling across Highspot's marketing ecosystem.
Shipped